14 Days Before: CMA + Listing Agreement

We throughly review our comparative market analysis and pricing recommendation, and discuss a listing agreement.

12 Days Before: Staging + Lighting

We ensure your home will shine for professional photos and video.

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10-12 Days Before: Professional Media

We take care of photography (including twilight and aerial shots), video tour, and 3D Matterport scan.

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5-7 Days Before: Print Media

We create brochures, just listed mailings, and a "home book" with neighborhood, local, and school information.

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2 Days Before: Online Presence

We begin to build excitement for your listing online through Facebook, Instagram, and YouTube features.

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Listing Day: Thursday PM / Friday AM

We will make your listing live on the MLS, Zillow, Realtor.com, Redfin, and Trulia; full web syndication on 7,200+ websites within 12 hours.

Showings Begin: Saturday After Listing

We use the Centralized Showing Service for your security and buyers’ agent ease. You will receive a notification of each showing.

On the Market

We will provide buyer feedback as received, daily email with new and competing listings, weekly stats update (exposure, public views, aggregate data).

Offer(s) Received

We help you identify the strengths and drawbacks of offers received and work cooperatively with the buyer's agent toward an offer that meets your unique needs.

Estimated Close: 30-45 Days

We will help you navigate each step of your sale. You can usually expect to close 30-45 days after going under contract.